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Search Engine Optimization (SEO)

Instructors

Mr. Asad Khan

Timing

Morning, Afternoon

Duration

2 Months

Fee

PKR 8000/- Total Fee

Contact

+92-332-9853513

Brief introduction

Search engine optimization (SEO) is the act of acquiring traffic from search engines for the digital assets we own. In this course we will teach you to optimize website for the search engine ranking. We will teach you the theory behind Google search and other search engine algorithms. You will learn the basic elements for creating an effective SEO strategy, including how to select keywords and perform keyword mapping. In this course you will also build practical skills that you can apply to a career in digital marketing, including on-page and off-page optimization. At the end of this course you will be able to create a website in which you will apply all the SEO skills you have learned in this course.

Introduction

  • Environment Setup
  • Customer Avatar & Sales Funnel
  • On Page SEO
  • Off Page SEO

Introduction to Organic Search

  • Environment Setup
  • Customer Avatar & Sales Funnel
  • On Page SEO
  • Off Page SEO

Keyword Research

  • Keyword Research
  • Keyword Mapping

Document Relevancy

  • Document Relevancy
  • Pages vs Domains
  • Keyword Research, Synonyms & LSI
  • Title Tags & Meta Descriptions
  • URLs
  • Headers
  • Body Copy
  • Image ALT & Filename
  • Internal Links & Anchor Text
  • Link Neighborhoods
  • Freshness / Recency
  • Performing On-Page Optimization

Link Building & Authority

  • Document Relevancy
  • Pages vs Domains
  • Keyword Research, Synonyms & LSI
  • Title Tags & Meta Descriptions
  • URLs
  • Headers
  • Body Copy
  • Image ALT & Filename
  • Internal Links & Anchor Text
  • Link Neighborhoods
  • Freshness / Recency
  • Performing On-Page Optimization

Technical Optimization

  • Technical Optimization
  • Google Analytics & Secure Search
  • Crawl Path Optimization, Indexation, & Sitemaps
  • How to Setup and Optimize an XML
  • WWW vs. Non-WWW
  • Robots.txt
  • Canonicals, Duplicates & KW Cannibalization
  • Internal Linking
  • Page Speed
  • Mobile SEO
  • Server Response Codes
  • Schema Markup, Entities & Structured Data
  • Structured Data Testing Tool
  • Internationalization & Rel=Alternate
  • Technical Optimization Audit

Analytics & Tracking

  • Google Analytics & Google Data Studio
  • Rank Tracking & Link Monitor

Tools & Services

  • More Tools & Services
  • Google Search Console: Performance Report
  • Google Search Console: URL Inspection
  • Google Search Console: Coverage & Sitemaps
  • Google Search Console: Settings

Local SEO

  • What is Local SEO
  • Google My Business
  • Citations
  • Local Signals
  • Reviews

The YouTube SEO Mini-Course

Start a New SEO-Friendly Site From Scratch

  • Keyword Research
  • Keyword Mapping
  • Picking a Domain Name
  • Registration and Hosting
  • Installing WordPress
  • Setting Up WordPress
  • Yoast SEO Setup
  • Installing Google Tag Manager
  • Setting Up Google Analytics
  • Setting Up Google Search Console